Nowadays more and more people are changing their shopping habits and exchange their binge shopping at the populair fast fashion stores as Primark and H&M for more sustainable fashion buys.

Slow Fashion is not your typical seasonal fashion trend, it is a movement that is steadily gaining momentum and is likely here to stay. Today’s mainstream fashion industry relies on globalised, mass production where garments are transformed from the design stage to the retail floor in only a few weeks (notjustalabel.com, 2016).

This trend is trying to get us aware of what we are buying and where the products come from. The consumption behaviour of the larger fashion industry, including consumers, keeps increasing at the current rate, the impact on the social and ecological environment will also increase. I think we should all think about the consequences of our shopping habits at the fast fashion stores.
Lots of people nowadays are buying slow fashion as a statement or want to have a certain status. For example, they only shop at stores that have clothes that are made from eco-cotton.

In my opinion we should all get aware of the slow fashion and the consequences of the fast fashion production. Here’s a link to a website that listed a couple of slow fashion brands: http://www.thegoodtrade.com/features/fair-trade-clothing

Would you consider only buying slow fashion?